“When the Digg beta launched, we immediately noticed posts from SEO spammers noting that Digg still carried meaningful Google link authority,” the blog post about the layoffs states. “Within hours, we got a taste of what we’d only heard rumors about. The internet is now populated, in meaningful part, by sophisticated AI agents and automated accounts. We knew bots were part of the landscape, but we didn’t appreciate the scale, sophistication, or speed at which they’d find us.”